Today Fuji has officially announced the GFX 100s. The full press release can be found here.

Below are some hands on previews from various YouTube channels.

Initial reviews seem to be quite positive. Any chance to shoot Medium Format at a much more reasonable price should not be ignore.

Also announced was the FujiFilm GF 80mm f/1.7 R WR lens which a preview can be seen below.

Despite the pricing on this body being very reasonable for what it can do, it is still well out of my budget. I do like what Fuji are doing by trying to make Medium Format more accessible for everyone.

Maybe one day in the not too distant future all the large camera makers will provide Medium Format offerings. This body comes in at $5999.00 USD. If you would like to be notified of new posts, please subscribe below.